Britton District celebrates completion of $6.6M investment

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This week, Oklahoma City’s Britton District is celebrating the completion of a $6.6 million investment in the main corridor’s streetscape and infrastructure improvements. On March 27 at 11 a.m., the district will welcome OKC Mayor David Holt to lead a ribbon-cutting ceremony on the east corner of Francis Avenue and Britton Road. Then, on March 29, Britton District is inviting everyone to District Day Fest, from 11 a.m. to 5 p.m. to celebrate as a community the revival of the district.

This $6.6 million investment was an endeavor to create a more walkable and enticing neighborhood and to improve safety and accessibility while preserving the character of the area. The improvements include better signage, new sidewalks and bike lanes, improved ADA access, and increased benches, trash cans and bike racks.

District Day Fest will include a one-mile Food and Fun Run, live music, a local vendor market, street entertainment and activities for all ages. The Food and Fun Run will feature food and drink stations for runners of all ages and abilities every quarter mile.

Located in northwest Oklahoma City between Waverly Avenue and Broadway extension, this revitalization project has been a product of the entire community’s hard work. These street enhancements, funded through the 2017 Better Streets, Safer City bond election and MAPS 4, were shaped by input from local property owners attempting to reenergize the historic corridor.

Before being annexed into Oklahoma City, the old Britton town was part of the historic Route 66 bypass. The current Britton District will serve as a connection between the old town of Britton and its emerging neighborhood’s economic development. As work to revitalize the area began, the business owners, neighbors and other involved parties were dedicated to reviving the district with new growth while recognizing its significant contribution to the development of the Oklahoma City metro.

Heritage destinations like Route 66 are an important part of Oklahoma’s history and tourism industry. More than 85% of Route 66 travelers visit local historic sites and museums, spending over $38 million a year. Reports have even shown that Main Street revitalization programs, like this project in OKC’s Britton District, add $94 million in annual investment.

We’re excited to see the lasting impact of Britton District’s revitalization project, as it makes the city safer for pedestrians and tourists.

Kenton Tsoodle is the president of the Alliance for Economic Development of Oklahoma City.