From Data-Driven to Data-Centric: The Next Evolution in Business Strategy
From Data-Driven to Data-Centric: The Next Evolution in Business Strategy In an age of data-driven strategic decision-making, some companies are...
Business strategy
10 Key Takeaways from the Nestle Marketing Strategy
The mother bird feeds its two young nestlings, and below comes the 'Good Food, Good Life' slogan. With a US...
Inside Coca-Cola’s 2024 Olympics Marketing Strategy; Gen Z, Athletes
The Coca-Cola Company is leveraging the 2024 Paris Olympics to connect with Gen Z as it approaches 100 years of...
How Startups Build An Effective Marketing Strategy From Day One
Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours...
Michael Dell performed a ‘hard reset’ of his company so it could survive massive industry shifts and thrive again. Here’s how it’s done
Don’t just survive…thrive. It’s a phrase leaders hear often during market turbulence. The problem is it misses a critical point:...
8 things to know about ‘exit planning’ and why you should do it if you own a business | Business
In May 2024, Lauren Beckett, CFP, CVB, CEPA, FPQP, and I attended another Exit Planning Summit, hosted by the Exit Planning...
AI reshaping industries, ‘cornerstone’ of business strategy: Rishad Premji | Company News
“Our goal is to lead this transformation for our clients as well as within our own organisation,” he added.3 min...
A forward-thinking strategy for business growth
What comes first as you fix the talent shortage? We can debate the age-old “chicken vs. egg” question, but it...
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What It Is, How It Works, and How to Create One
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products...
