The Virtual Reality of Modern Pharma Sales and Marketing
While some may have oversold the technology in recent years, virtual reality (VR) is still a growing industry. Society hasn’t...
Marketing and Sales
Yen Press Sales and Marketing Director Mark de Vera
Yen Press had an interesting 2024, with the success of Delicious in Dungeon (thanks to the anime) and The Guy...
How AI can help marketing teams create content that drives sales
Creating high-impact marketing content that sales teams actively use remains a persistent challenge. “Marketing teams spend hours crafting thoughtful materials,...
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Contact-Level Advertising in Enterprise B2B Marketing & Sales
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McKinsey acquires ET Medialabs, a leader in customer-centric digital marketing
March 6, 2025Today, we are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will...
SHN Sales & Marketing- Content that Connects: Creating Meaningful Marketing
This article is sponsored by Seniors Guide. It is based on a discussion with Geoff Duncan, VP of Marketing at...
Women Leaders In IT Sales, Marketing And the Channel Ecosystem
In celebration of International Women’s Day: Rights, equality, empowerment, ecosystem growth. When we think of women in technology, the conversation...
TikTok & the Travel Industry: Marketing Tips to Drive Sales – Travel Radar
TikTok has become one of the most popular social media channels with over two billion registered users across the world....
