What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
This week’s news that Oracle eliminated thousands of roles while accelerating their AI infrastructure spend is being framed as another...
B2B
B2B marketers on why saying no is ‘part of strategy’
Strategic thinking is a crucial part of the marketing skillset, at least on paper. Over half (58.2%) of the 450 respondents...
B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI
LONDON, October 28, 2025--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt...
Where B2B CEOs Should Invest to Drive
Birmingham, MI, Oct. 28, 2025 (GLOBE NEWSWIRE) -- CEOs and business leaders in B2B industries are invited to a special...
5 ways a B2B CDP transforms your marketing and sales alignment
Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech stack. Industry analysts now...
Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe announced the general availability of three artificial intelligence agents specifically designed for business-to-business operations on October 9, 2025. The...
eTrigue Launches Lead Insights to Help B2B Channel Marketers & Sales Teams Achieve Campaign Goals
AI-enhanced tool enables rapid responses to prospects, and delivers vital campaign overviews SAN JOSE, Calif., April 7, 2025 /PRNewswire/ -- eTrigue,...
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Contact-Level Advertising in Enterprise B2B Marketing & Sales
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