5 ways a B2B CDP transforms your marketing and sales alignment
Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech stack. Industry analysts now...
sales
Unilever hails progress towards becoming a ‘marketing and sales machine’
The FMCG giant will “significantly invest” in brand and marketing, as it pledges to increase absolute spend every year. Unilever’s...
Getting to Know Janet Wygert, Carnival’s New SVP of Sales and Trade Marketing
Now that Adolfo Perez, Carnival Cruise Line’s former senior vice president of global sales and trade marketing, has retired, Janet...
Park City Marketing Club: Social Ads to Sales – Instagram + TikTok in 2025
Join the Park City Marketing Club on Monday, October 27 for a conversation about social selling with 1440 founder and...
Four hotels appoint sales, marketing leaders
Hotels in Texas, Florida, New York and Hawaii appointed sales and marketing leaders in recent weeks. Here are some names...
David Lancaster named VP of business development and sales at Canastra Fishing; Katie Pullen named head of finance for Maine RAS salmon farmer
To keep up to date with the latest personnel changes across the seafood industry, SeafoodSource is compiling a regular round-up...
Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe announced the general availability of three artificial intelligence agents specifically designed for business-to-business operations on October 9, 2025. The...
Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities
Oracle today announced new role-based AI agents within Oracle Fusion Cloud Applications to help customer experience (CX) leaders unlock new...
Young Innovations Accelerates Growth with Key Leadership Appointments in Sales and Marketing
ALGONQUIN, Ill., Oct. 14, 2025 /PRNewswire/ -- Young Innovations, a leading global manufacturer and distributor of dental supplies and equipment,...
