AI in marketing and sales outpaces training, survey finds
Marketing and sales teams have been among the first to put AI to work. From accelerating content creation to optimising...
sales
How To Unite Marketing And Sales: 16 Expert Tips
Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger...
Miami hotels, others appoint sales, marketing leaders
A number of hotels, including two properties in Miami, have appointed sales and marketing leaders in recent weeks. Here are...
Is Coca-Cola’s Marketing Push Driving Sales in Key Global Markets?
The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In...
Church Bros. Farms strengthens sales marketing teams with produce industry veterans
Greg CorriganChurch Bros. Farms announced changes to its sales and marketing departments, with Greg Corrigan joining the company as director...
Q&A with Aaron Thurlow, SVP of Sales & Marketing at Caelux, on Leading Global Commercialization & Revenue Growth
Aaron Thurlow serves as Senior Vice President of Sales & Marketing at Caelux® leading global commercialization and revenue growth. Caelux®...
How Applebee’s sharper marketing turned around sales ahead of NFL season
Applebee's in Q2 2025 saw a 4.9% increase in same-store sales — the first positive growth the casual dining chain...
AI helps marketing and sales pros work smarter, but does it drive revenue?
AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51%...
Operational changes, sales and marketing investments fueled successful second quarter, Sonida says
A change in Sonida Senior Living’s operating structure, along with investments in its sales and marketing teams, drove successful sales...
