Moscow Gears Up for Meet Global MICE Congress 2025: The Start of a New Era in Business Tourism in Russia

Moscow is set to be the center of the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry this December. The city will host the Meet Global MICE Congress 2025 on December 17–18 at the World Trade Center. This event marks the third consecutive edition of the congress, solidifying its position as one of the most influential gatherings in the global MICE calendar. With the theme “Unity through Open Diversity: New Opportunities for Global Growth,” this year’s congress aims to explore new opportunities for collaboration, growth, and the evolving trends that shape the MICE sector.

The congress will feature more than 15 business sessions. These discussions will focus on topics such as fostering collaboration between governments and industry leaders, exploring destination marketing, business strategies, and the role of emerging technologies in the MICE sector. Industry professionals, MICE planners, and tourism experts from Russia, BRICS countries, and nations across the Global South will attend. Over 3,200 pre-scheduled meetings are expected to take place, offering ample opportunities for networking, partnerships, and industry insight.

A Platform for Networking and Knowledge Sharing

As one of the largest and most anticipated MICE events, the Meet Global MICE Congress provides a platform for industry leaders to engage in high-level conversations about the future of business tourism and international cooperation. The event will play a key role in Moscow’s strategy to expand its influence in the global business tourism market. By 2030, Moscow aims to increase its number of business travelers from the current 5 million to 8 million, with projected tourism revenues reaching 500 billion rubles.

The congress will also serve as a venue for showcasing some of the world’s top international MICE destinations, promoting both Russian and global venues to industry decision-makers. This comes after the success of last year’s BRICS Edition, which attracted participants from 17 different countries, further demonstrating the growing global relevance of the congress.

MICE Events in 2026: A Year of Continued Growth

The Meet Global MICE Congress 2025 will serve as an exciting precursor to several other major MICE events planned for 2026. These events will continue to push the boundaries of collaboration, innovation, and the future of business tourism. From April to August 2026, various cities across the globe will host prominent MICE events that promise to further develop the industry. Here are some of the major upcoming events:

M&I Expo 2026: A Global Gathering for the MICE Industry

• Dates: April 14–16, 2026
• Location: Abu Dhabi, UAE
• Overview: The M&I Expo 2026 is set to bring together the top destinations, event planners, and MICE suppliers for high-value, pre-scheduled meetings. The event is designed to facilitate collaboration among industry leaders and provide a platform for discussions on the latest trends and opportunities in the MICE sector. This curated gathering is expected to attract over 1,000 key players from across the globe.

Events Club Forum 2026: A Hub for B2B Networking

• Dates: August 30–September 1, 2026
• Location: Prague, Czech Republic
• Overview: Organized by Europe Congress, the Events Club Forum 2026 will combine traditional exhibition formats with one-on-one B2B meetings. This flagship event will take place at the Prague Congress Centre, bringing together MICE professionals and industry leaders for networking, collaboration, and business development.

MCE North & West Europe 2026: Connecting Suppliers with Event Planners

• Dates: April 12–14, 2026
• Location: Copenhagen, Denmark
• Overview: The MCE North & West Europe 2026 will connect event suppliers from the region with planners from various global destinations. This forum aims to foster business relationships, facilitate collaboration, and create networking opportunities for professionals within the MICE industry. It is an essential event for those interested in the North and West European MICE markets.

MICE India & Luxury Travel Congress 2026: Exclusive Invitations for Key Decision-Makers

• Dates: Dates to be announced
• Location: India
• Overview: The MICE India & Luxury Travel Congress 2026 is an exclusive, by-invitation-only event. It will bring together decision-makers from leading corporations in India, focusing on MICE and luxury travel. This congress aims to promote collaboration between India’s key MICE stakeholders and international suppliers, making it a must-attend event for high-level industry professionals.

Global MICE Forum 2026: Promoting Congress Tourism in Spain

• Dates: Dates to be announced
• Location: Córdoba, Spain
• Overview: Spain’s Global MICE Forum 2026 will focus on the development of congress tourism, bringing together industry professionals and tourism providers. It will provide a platform for discussing and promoting the MICE sector in Spain and abroad. This event will be essential for those looking to explore new trends and opportunities in the Spanish MICE market.

The Future of the MICE Industry

These MICE events represent the growing momentum in the global business tourism sector. As the industry recovers from recent challenges, it is clear that the focus will remain on fostering collaboration and promoting innovation. The Meet Global MICE Congress 2025, along with the various 2026 events, will serve as crucial milestones in shaping the future of business tourism and international cooperation.

These gatherings offer more than just opportunities for networking; they are critical moments for learning, exploring emerging technologies, and discussing global trends that will impact the MICE sector for years to come. Whether in Moscow, Abu Dhabi, Prague, or Copenhagen, industry leaders will have a chance to deepen their understanding of the challenges and opportunities facing the MICE industry today.

Conclusion

The Meet Global MICE Congress 2025 is poised to be a landmark event, with Moscow set to welcome thousands of MICE planners, industry experts, and tourism leaders. The congress will provide an invaluable opportunity for participants to engage in meaningful discussions, form new partnerships, and explore the future of business tourism. Alongside this, the MICE events scheduled for 2026 promise to continue driving growth, innovation, and collaboration across the global industry. These events will be essential for anyone looking to stay ahead in the rapidly evolving world of MICE tourism.