an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands
Built on the combined strengths of Omnicom and recently acquired Interpublic, the new Omni brings together industry-leading creativity, media, data,...
Brands
How Mega-Cap Leadership is Rewriting the Playbook for Global Brands
As 2025 draws to a close, a new paradigm of corporate governance has taken hold of the financial markets: the...
Liberated Brands’ bankruptcy shows the red flags companies cannot ignore
Liberated Brands, the operator behind Quiksilver, Billabong, and Volcom, filed for Chapter 11 bankruptcy in February 2025, leading to the...
The CMO’s Guide To Growth Marketing: Creating Brands That Convert
Awareness is one thing, conversion another. getty 2024 has truly proven to be the year when everyone learned to do...
Global Brands Boost Growth and Economic Resilience with Coupa; Supply Chain Business Sees Record Growth
Customers are optimizing sourcing and adaptive supply chain strategies with Coupa; realizing $221 billion in cost savings and margin improvements...
Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social
It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales...
How Brands Make the Most of Sample Sales
Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales.“It...
Huge Brands Acquires TLJ Marketing & Sales
The modern incarnation of Huge Brands started with one employee in what the company describes as a 500-square-foot red...
How Sonic Gods Studios Uses Brands to Fully Finance TV Shows
In "60 Day Hustle," a new series on Amazon where young entrepreneurs compete for a $100,000 prize, host Rudy Mawer...
