How to create business value through digital sustainability
open share links close share links Amid regulatory changes and uncertainty, reducing carbon emissions remains a concern for many organizations....
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How AI can help marketing teams create content that drives sales
Creating high-impact marketing content that sales teams actively use remains a persistent challenge. “Marketing teams spend hours crafting thoughtful materials,...
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What It Means and How To Create Pro Forma Financial Statements
From the Latin meaning "for the sake of form," pro forma generally means something done for the sake of appearances,...
Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company
NEW YORK, Dec. 9, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) and The Interpublic Group of Companies, Inc. (NYSE: IPG) ("Interpublic")...
Ready for a Seasonal Sales Boost? Create a Winning TikTok Campaign
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By...
How to Create a Data-Driven Culture for Your Business
A data-driven culture is essential for improving performance and fostering continuous learning, with the goal being company-wide proficiency in leveraging...
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What It Is, How It Works, and How to Create One
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products...
