Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Model
Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
