Is your operating model aligned with your business strategy?
As businesses ramp up investment in AI, cybersecurity, and cloud technology, many are failing to account for one critical factor:...
Model
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
