The New Operating Model for Finance in 2026
Finance teams enter 2026 under pressure from volatile markets, maturing AI systems and tougher demands for control. Across banking, corporate...
Model
DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago,...
3DE classrooms: Education model blends business, personal finance
MILWAUKEE - A new way of teaching at two Milwaukee Public Schools high schools is helping students get down to...
Selena Gomez Rare Beauty Business Model and Marketing Strategy Driving 2025 Growth
Selena Gomez launched Rare Beauty in 2020 with the promise of celebrating individual uniqueness and supporting mental health. Within just five...
Is your operating model aligned with your business strategy?
As businesses ramp up investment in AI, cybersecurity, and cloud technology, many are failing to account for one critical factor:...
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
