The Bluedog Group appoints Sarah Genest as Global Business Development Director
Sarah Genest, Global Business Development Director, The Bluedog Group
The Bluedog Group, a leading collective of retail, PR, live events, and creative agencies, proudly announces the appointment of Sarah Genest as Global Business Development Director, effective immediately. Reporting to Group CEO Nick King, Sarah will drive business growth across the group’s companies, which include Doplr, Essential Communications, HEX, and Kounter.
Sarah, a highly respected figure in the travel retail industry, brings nearly 20 years of experience and a proven track record of success and innovation to her new role. Her distinguished career includes an 18-year tenure at The Moodie Davitt Report, where she served as Vice President of Sales and Events. She also played a pivotal role in developing the Frontier Awards, the travel retail industry’s premier benchmark for excellence.
“When we learned of Sarah’s planned retirement, we knew we had to approach her,” said King. “Her exceptional industry expertise, extensive network, and reputation make her the perfect addition to The Bluedog Group. Sarah’s combined experience in media, events, and global business development will be invaluable as we continue to grow.”
In her new role, Sarah will spearhead global partnerships, lead strategic growth initiatives, and oversee innovative projects in the retail and food & beverage sectors. Her appointment reflects the group’s commitment to delivering exceptional value to clients by leveraging cross-agency synergies and expanding its global footprint.
“I am thrilled to join The Bluedog Group during this exciting phase of its growth,” said Sarah Genest. “Bluedog’s innovative, multi-channel approach and its commitment to delivering exceptional client experiences align perfectly with my professional values. I look forward to driving meaningful partnerships and opportunities worldwide.”
Sarah’s extensive international experience—including roles in the USA, Japan, South Korea, and the UAE—brings unparalleled insight into global markets and cross-cultural collaboration. Her expertise in building lasting relationships and fostering innovation further strengthens The Bluedog Group’s position as a leader in retail, live events, PR, and design.
Continued growth and strategic expansion
Over the past two years, The Bluedog Group has doubled its retail client base, expanded its team to 24, and acquired Essential Communications, a leading PR agency.
“The demand for 360-degree service providers is growing,” added King. “Clients are looking for partners who can deliver every aspect, from product launches and retail campaigns to live experiences and communication strategies. With Sarah on board, we are confident in our ability to secure new partnerships, develop innovative concepts, and deliver unparalleled value for our clients.”
Sarah’s appointment underscores The Bluedog Group’s commitment to innovation and excellence across its specialist agencies:
- Kounter: Travel retail and global shopping insights
- Doplr: Live events, from Olympic sponsorships to turnkey brand activations
- HEX: Digital services, including web and app development, content design, and gamification
- Essential Communications: PR expertise with over 30 years of heritage
REGION International
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