Inside the Winter Olympics: ASU students experience the gold standard of sports marketing in Milan
When Daniel McIntosh talks about the Olympic Games, he does not start with medals or podiums. He starts with planning,...
Olympics
Samsung chief highlights 30 years of sponsorship at Winter Olympics
Samsung Electronics Chair Lee Jae-yong (second row, fourth from right) poses for a photo alongside key figures, including IOC President...
Inside Coca-Cola’s 2024 Olympics Marketing Strategy; Gen Z, Athletes
The Coca-Cola Company is leveraging the 2024 Paris Olympics to connect with Gen Z as it approaches 100 years of...
